Tom Lord
VP Marketing Universal Music Group
Panelist - What Do Record Labels Really Want?

Tom Lord has been in the marketing department with Universal Music Nashville, the country music division of Universal Music Group (UMG), the world’s largest music company, since 2000.  Now VP Marketing, Lord helps coordinate the advertising and marketing for such artists as Shania Twain, George Strait, Josh Turner, Billy Currington, and others.

Lord graduated from Belmont University’s Music Business program in 1998.  Prior to UMG Nashville, Lord worked under Universal’s Rising Tide label in Creative Services from ’96-’98 while finishing his education and then worked as Warner Brothers/Reprise Nashville’s Video and Artist Development from ’98-’00 working with such artists as Faith Hill, Dwight Yoakam, Travis Tritt, Jeff Foxworthy and others.

About Universal Music Group

Universal Music Group is the world’s largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry’s largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, DreamWorks Nashville, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division.

Universal Music Group is a unit of Vivendi Universal, a global media and communications company.